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CRM
Implementation Services
Pegasus provides a comprehensive set of services to effectively manage
all aspects of Customer Relationships. Our CRM services help clients in a variety of ways, from establishing CRM strategy to deploying CRM systems and creating processes to manage customer
relations and all interaction situations.
Pegasus has
successfully deployed at various client sites world-class CRM suites
from our software partners SAP, Siebel, Oracle and PeopleSoft. Our
TeamOneTM methodology incorporates best practices
from SAP's ValueSAP/ASAP, Oracles AIM, PeopleSoft's Compass and
Siebel's eRoadmap methodologies, which complemented with our project
experience provides a comprehensive set of tools, accelerators and
templates that enables clients to realize benefits in shortest possible
time
Pegasus' CRM practice has helped clients in the CPG, Financial Services, Pharmaceuticals and Hi-Tech manufacturing industries.
In response to rapid changes in the CRM concepts, our Center of Excellence
actively work to update our consulting skills by providing the most valuable and up-to-date tools, techniques and thought leadership
in the CRM space.
Sales Force
Effectiveness and Customer Loyalty:
Pegasus has developed an
innovative approach to increase the effectiveness of our clients
sales force by developing and implementing a process and technology
operating model to promote customer loyalty. At the core of this
solution is the Sales Force Effectiveness Action Plan, a
framework that manages customer-sales representative interactions by
the use of a comprehensive Loyalty Maturity Model (LMM), a new
approach to customer segmentation, and the development of a robust
customer information footprint. Expanding the scope of traditional
thinking about customer loyalty indicators, the model relies on the
premise that generating Loyalty requires a thorough understanding of
customers’ wants, needs and expectations, and therefore each type
of customer must be treated differently. Achieving this level of
understanding and providing structured guidelines on how to better
service customers, builds trust and allows an increasingly closer
relationship.
This robust model for the ultimate customer experience uses technology to leverage
your top staff's years of experience and intuitive interpersonal
skills, by making it available to the entire sales force through
structured sales action plans, raising the level of service to your
customers. Pegasus Consulting Group has an established sales force
management model that works with your existing sales processes to
ensure everyone in the sales force can provide best in class service
and develop superior loyalty from their customers regardless of
individual capability. The underlying technology supporting this
framework can be your existing CRM enterprise suite or a best of breed
application, or Pegasus can help you select the technology that will
deliver the best value for your specific requirements.
To keep track of the
effectiveness of this model and the impact on sales,
relationships, and loyalty, Pegasus has developed the Loyalty
HealthcardTM. The Loyalty Healthcard provides a snapshot
view of the relationship between the customer and sales associate
from both a company perspective and a customer perspective. The
Loyalty Healthcard is the performance and control
dashboard that continuously tracks the execution of key
product/service, relationship and satisfaction indicators.
The benefits of the
Pegasus CRM Model are impressive:
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-Robust
Framework for Building a Repeatable sales process
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Delivering
Consistent and Effective Client Experience through each and
every Sales Representative
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Ensuring
world class performance regardless of individual (Sales Rep.)
capabilities
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Improved
client retention and maximized client wallet share
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Early
visibility into relationship deterioration symptoms
The
figure below is a sample Loyalty HealthCardTM
dashboard:
Contact Pegasus Consulting Group
today to see how we can help you with your CRM strategy, planning
and technology implementations.
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